Danby
Transforming Danby, Silhouette, and MicroFridge Websites with WordPress
services
- Single Admin Interface
- Child Brand Integration
- Brand-Specific Themes
- Responsive Design
- Language Plugins
- User-Friendly Language Switcher
- Unified SEO Strategy
about US
With over 12 years of experience in implementing the ideal blend of digital marketing strategies to produce the most remarkable client experiences, ApprozoTech is among the top digital marketing agencies in India. Using a data-driven strategy, we create effective campaigns that provide measurable outcomes and help you reach your business objectives.
The Challenge
Danby Appliances needed a comprehensive website revamp to better manage its primary brand and its child brands, Silhouette Appliances and MicroFridge Appliances. The main challenges included:
- Fragmented Web Presence: Separate websites for each brand, making management cumbersome.
- Inconsistent User Experience: Different designs and user interfaces across the websites.
- Complex Content Management: Difficulty in managing content for multiple sites and languages.
- SEO Challenges: Maintaining consistent SEO practices across multiple platforms.
Danby Appliances required a unified solution that streamlined management while providing a consistent user experience across all brands and languages.
Our Approach
To address Danby Appliances' challenges, we proposed a multi-site solution using WordPress. Our approach included:
- Unified Multi-Site Architecture: Setting up a WordPress multi-site network to manage Danby, Silhouette, and MicroFridge from a single admin interface.
- Consistent Design Language: Developing a cohesive design that reflects each brand’s identity while ensuring a unified user experience.
- Multi-Language Support: Implementing multilingual capabilities to cater to a diverse audience.
- SEO Optimization: Ensuring SEO best practices were consistently applied across all sites.
Implementation
Multi-Site Setup with WordPress
- Single Admin Interface
- Configured a WordPress multi-site network to manage all three brands from a single dashboard, simplifying content management and updates.
- Child Brand Integration
- Each brand—Danby, Silhouette, and MicroFridge—was set up as a child site within the multi-site network, ensuring consistent branding and functionality.
Consistent Design and UX
- Brand-Specific Themes
- Developed custom themes for each brand that maintained a consistent look and feel while highlighting unique brand elements.
- Responsive Design
- Ensured all websites were fully responsive, providing an optimal viewing experience across all devices.
Multi-Language Capabilities
- Language Plugins
- Integrated multilingual plugins to support multiple languages, allowing easy content translation and localization.
- User-Friendly Language Switcher
- Implemented an intuitive language switcher for seamless user navigation.
SEO Best Practices
- Unified SEO Strategy
- Applied consistent SEO strategies across all sites, including meta tags, keyword optimization, and structured data.
- Content Optimization
- Ensured content was optimized for search engines, enhancing visibility and search rankings.
The Results
- Streamlined Management: The single admin interface simplified the management of all three websites, reducing administrative workload by 50%.
- Consistent User Experience: Achieved a cohesive and engaging user experience across all brands, reflected in positive user feedback.
- Enhanced Multilingual Support: Successfully implemented multi-language capabilities, broadening the reach to international audiences.
- Improved SEO Performance: Consistent SEO practices led to a 35% increase in organic search traffic across all sites.
What Clients Are Saying
What Clients Are Saying
Tech Stack
WordPress
Bootstrap
Wp ML
Woo Commerce
MySQL
Elementor
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